Business Development (BD) is a strategic approach to growing a company. It goes beyond sales and marketing, focusing on building partnerships, entering new markets, and identifying opportunities for expansion. BD involves activities like market research, competitor analysis, identifying potential customers, and developing strategic alliances. It plays a crucial role in ensuring long-term growth and success for any business.

A startup is a young company operating under extreme uncertainty, seeking to find a scalable and repeatable business model. Startups typically begin with a small team of founders who are passionate about solving a problem or fulfilling a need in the market. They often operate with limited resources and face significant challenges, but they are driven by the potential for rapid growth and success.